The strategic planning of public institutions. A deep analysis of the market and the competition is fulfilled, together with a meticulous evaluation of the strategic options. All of this is performed with a proven technique for the implantation of the agreed actions according to the objectives and capacities of the organization, with the sole purpose of promoting the economic, social and cultural development in its field of performance.
Elaboration of studies: analyzing the necessities of the surroundings and the opportunities of local development.
Integral diagnosis: identification of agents who take part in the tourist development, inventory of resources, infrastructures, tourist services, channels of promotion and commercialization and policies of tourist development.
Elaboration of SWOT analysis: Strengths - Weaknesses - Opportunities and Threats of the destination
Proposal of Strategic Plan of Tourist Development: positioning (tourist view), lines of action to follow, objectives and composition of the Operative Plan.
The primary objective, once the approval on the situation of the tourism in the zone and its future perspectives has been established, is to have in our disposal a shared vision of the growth model to follow that allows the efficient development of the destination.